Kids and ear protection:
We all need hearing protection in this loud world. But at least adults have the ability to go out and do something like buy ear plugs. But small children need adults around them who are paying attention to how much noise there is!
At the Superbowl XLIV in 2010, Drew Brees, QB for the New Orleans Saints, had his son at the game. As I have noted in an earlier post, football games can register anywhere from 100 to 130 dBs – way past damage levels! But Brees (although it seems like this is something his wife implemented) made sure his son’s hearing was protected.
Here is an article from the NY Times about the event.
How could a company ask for better product placement? (Maybe footage of a child wearing ear muffs at a rocket launch – but I am pretty sure more people watch the Superbowl than NASA blast-offs! In fact, Huffington Post says 106 million people watched the Superbowl in 2010.) Peltor (owned by 3M) got free advertising on the Superbowl show, where usually you pay about $250,000 for a 60 second ad. If you go to this link, you will see a short video of Brees with his son; and if you look near the top of the site, you will see a link for “Babies ear muff wall o’ fame”, where you will find some great pictures of other small kids wearing ear protection.
If you have a young child, make sure you protect his or her hearing by getting them some of these ear muffs. (Those stereocilia in their ears do NOT grow back!) Get them ear muffs in cool colours. And take a photo and send it to the Earplug Store blog link above. Maybe they will post your picture and you can have a few seconds of fame as you promote noise reduction and hearing protection. Remember: air shows, sports events, concerts, NASCAR events – even strolling around downtown – are all noisy environments and therefore dangerous for your hearing and that of your children.