Nissan and DigitasLBi have made a trio of videos showing the problem of traffic noise.
Nissan (the auto company) has started a campaign to promote its electric cars by selling them as a way to get rid of traffic noise. (Apparently 80% of city noise pollution in Europe is from traffic! And as we all know, traffic noise is an issue in all cities and towns.)
The company that made the videos, DigitasLBi, says: “By literally bringing the traffic noise of European cities to the yoga studio, a picnic and a camping spot, the spots aim to highlight just how ‘unacceptable’ traffic noise is.”
You can see the three videos here.
Let’s hope the campaign raises awareness of traffic noise. And I guess if Nissan (and other auto companies) get to sell electric cars, then good for them. And maybe some day, our cities and our world will be quieter.